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Open Arc
A Open Arc é uma empresa com mais de 30 anos de experiência no setor, oferecendo uma gama de ligas especiais para soldagem pelo processo TIG, soluções de sondagem para Ferramental, Manutenção e Fabricação Industrial.
Apesar do tempo e postura no mercado, a empresa não possuía uma identidade visual estabelecida, apenas possuía um logotipo simples feito por eles ainda no início da empresa. Então tínhamos o desafio de construir toda uma identidade que trouxesse algo novo, mas que ao mesmo tempo representasse essa grande empresa de forma expressiva.
Ao pesquisar o nome Open Arc e o que realmente significa, entendemos que ele representa parte de um processo elétrico que ocorre no momento da soldagem. O arco elétrico é o grande responsável pelos procedimentos de soldagem de eletrodos, como é o caso dos produtos Open Arc. A soldagem começa quando um arco elétrico é criado entre a ponta do eletrodo e a obra ou metal base, o intenso calor gerado funde o eletrodo à superfície da peça nas proximidades do arco, e é nesse momento que o elétrico o arco abre.
A partir desse processo elétrico, criamos a marca de uma forma que representasse essa abertura do arco elétrico, tendo assim todo o contexto do nome e dos produtos oferecidos pela empresa. Na marca também podemos ver as letras O e A, dando assim mais destaque ao nome Open Arc. Na tipografia optamos por uma fonte robusta e forte, seguindo a mesma linha do ícone. E na escolha das cores, optamos pelo vermelho, por ser a cor predominante e atual da empresa, e pelo azul escuro, trazendo equilíbrio à identidade visual.
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