U Pizza | Pizzaria no Kuwait
U Pizza é uma pizzaria do Kuwait, que nasceu no mercado fugindo do estilo tradicional, da popular pizza redonda e quebrada em fatias. A ideia do U Pizza é oferecer a fatia ao cliente já dobrada e ele escolhe o recheio que vai por cima, para que o cliente experimente vários sabores e tenha uma comodidade maior na hora de comer a pizza. Daí o nome U Pizza, a forma como a pizza é entregue nos lembra a letra "U".
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E foi justamente esta ideia que deu o ponto de partida para o conceito de identidade, onde podemos ver a pizza dobrada e formando a letra “U”. Os demais desenvolvimentos desta identidade visam entregar uma ampla possibilidade ao universo visual e trazer mais força e diferenciação à marca. Cores, texturas, ilustração, tipografia, tudo coerente com o que a marca pretende transmitir ao seu público.
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E foi justamente esta ideia que deu o ponto de partida para o conceito de identidade, onde podemos ver a pizza dobrada e formando a letra “U”. Os demais desenvolvimentos desta identidade visam entregar uma ampla possibilidade ao universo visual e trazer mais força e diferenciação à marca. Cores, texturas, ilustração, tipografia, tudo coerente com o que a marca pretende transmitir ao seu público.
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