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E ESTRATÉGICAS
Projeto de Identidade Visual desenvolvido para Beauty Store, empresa que oferece um leque de soluções em estética, produtos dermocosméticos, cursos gratuitos de aprimoramento estético, venda e aluguel de equipamentos no segmento estético, treinamento e suporte técnico para profissionais de estética. É uma empresa que está sempre atenta às necessidades e se esforça para entregar o que há de melhor e mais novo no mercado. No desenvolvimento da marca pensamos que trabalhamos em 4 aspectos essenciais, Beleza, Delicadeza, Soluções e Pessoas, e tudo isso está diretamente ligado ao que a Beauty Store oferece. Materializamos este conceito através da junção entre os elementos de uma rosa, pétalas, formas diferentes e um ícone de uma pessoa. Para expandir o universo da marca desconstruímos o logotipo e criamos um padrão. Como resultado, uma identidade mais expressiva e dinâmica, que pode ser utilizada de diferentes formas e aplicada em diferentes locais.