Idelle | Marca de Semijoias
Idelle é uma empresa que cria peças de semijoia no Brasil. E o objetivo da empresa é levar ao seu público um sentimento de satisfação e exclusividade, trabalhados com todos os detalhes e processos que possibilitam a criação de peças únicas.
No seu slogan, “UM MOMENTO DE CONCEITO”, surge precisamente por causa desta sensação que ao comprar / ganhar uma peça da Idelle tem um momento especial, um momento único, algo desejado.
A marca foi construída com base na exclusividade, sendo o símbolo criado para representar elementos distintos e cada um com as suas características. Jóia (valor e desejo), sol (brilho e esplendor), folhas (singularidade) e flores (beleza). Esses quatro elementos formam o símbolo, representando assim todo o processo de cada uma das peças.
As cores azul e bege transmitem o luxo e a força desta marca, aliadas a uma tipografia diferenciada e a uma serifa delicada e leve. Tudo foi pensado estrategicamente, para poder usar um único elemento, nome, símbolo, forma ou ícones, e mesmo assim ser capaz de identificar facilmente a identidade de Idelle.
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